Privacy Policy Shop hurom.swiss

1. Person responsible

Tavora Brands AG
Tramway 35
CH-6414 Oberarth
Switzerland
Email: info@hurom.swiss

2. Scope

This privacy policy applies to the use of the webshop hurom.swiss , as well as all online offerings, newsletters, marketing activities, and interactive services (e.g., chatbots). The legal basis is the Federal Data Protection Act (DSG). The EU General Data Protection Regulation (GDPR) is voluntarily observed if users from the EU are affected.

3. Types and purposes of data processing

We process personal data in the following cases:

3.1 Orders & Customer Account

  • Name first Name
  • E-mail address
  • Billing & delivery address
  • Payment details (e.g. Stripe, PayPal, Twint)
  • Telephone number (optional)

Purposes and legal bases of processing :

Contract fulfillment, shipping, invoicing, customer service

  • Contract fulfilment (Art. 6 (1) (b) GDPR / Art. 31 (2) (a) DSG): creation of a user account, order processing, customer service, sending of gifts when participating in promotions
  • Consent (Art. 6 (1) (a) GDPR / Art. 31 DSG): Newsletter, chatbot, marketing

3.2 Contact forms & email inquiries

Data: email address, name if applicable, content of the request
Purpose: Processing support or information requests
Legal basis: Legitimate interest / consent

3.3 Newsletter

  • Registration via double opt-in
  • Data: email address, IP, registration time
  • Statistics: Opening & Click Behavior

Purpose: Sending information & offers
Legal basis: Art. 6 (1) (a) GDPR / Art. 31 DSG (consent)
Cancellation possible at any time

3.4 Chatbot

Interactive system based on AI agents

  • Processing only takes place after active consent (opt-in)
  • Data: User questions, email for support forwarding if applicable
  • No disclosure to third parties without legal basis

Legal basis: Consent according to Art. 31 DSG / Art. 6 (1) (a) GDPR
Note: Use is voluntary. The chat is not a substitute for legal advice.

4. AI-powered content

We use generative AI systems (e.g., Midjourney, DALL·E, Mistral, ChatGPT) to generate images and text. No personal data is used in this process. The AI-powered chatbot only processes questions and answers with your express consent. Its use is secure and transparent in accordance with the EU AI Act and the German Data Protection Act (DSG).

5. Cookies & Tracking

5.1 Cookies

We use cookies for:

  • Website functionality (shopping cart, language)
  • Security & Analytics (e.g. Google Analytics)
  • No personalized advertising

Opt-out: Can be deactivated in your browser.
Since we only sell in Switzerland, no cookie consent banner is required .

5.2 Google Analytics

  • IP anonymization activated
  • Data transfer to Google LLC, USA
  • Use according to standard contractual clauses (SCC)

Opt-out link: Deactivate Google Analytics
Legal basis: Legitimate interest / Art. 6 (1) (f) GDPR

6. Third-party content & plugins

Integrated services:

  • YouTube, Google Maps
  • Facebook plugins (e.g. Like button)

These may collect IP addresses and set cookies. Please refer to their privacy policies. We recommend logging out of Facebook before using them or using add-ons to block them.

7. Data transfer to third parties

Data will only be passed on with an AV contract to:

  • Payment service providers (Stripe, Twint, PayPal, HeyLight installment payment)
  • Shipping service providers (e.g. post office, Planzer Logistik)
  • Hosting provider
  • Newsletter provider
  • Chatbot hosting

Data transfers to third countries

If service providers (e.g. Google, Meta, digital service providers) are located in countries without equivalent data protection, we use standard contractual clauses (SCCs) to ensure the protection of your data .

8. Storage & Data Security

  • Accounting-relevant data: 10 years (according to the Swiss Code of Obligations)
  • Newsletter data: until revocation
  • Chatbot data: temporary, until case is closed
  • Technical and organizational measures (TOMs) protect your data from misuse and loss

9. Your rights

You have the right at any time to:

  • Information about stored data
  • Correction of incorrect data
  • Deletion (unless there is a retention obligation)
  • Objection to processing
  • Data portability (when GDPR applies)
  • Revocation of your consent (e.g. newsletter, chatbot)

👉 Please send inquiries to: info@hurom.swiss

10. Changes

This privacy policy may be updated from time to time (e.g., due to new tools or legal changes). The most current version is available on our website.

Updated on: 01.08.2025